Winners · MAA Awards 2026 | CMOs' Charcha Kolkata
MAA Awards 2026

The Winners

The work that stood out. Every category, every trophy — recognised on stage at CMOs' Charcha Kolkata 2026.

28 July 2026 The LaLiT Great Eastern, Kolkata 149 Winners

149 winners

Best 3D / Special Build OOH Execution

UltraTech Cement Limited

Nominated by Brand to People Integrated Solutions

Anamorphic House on the Beach
GOLD

Best AI Commercial

SRMB TMT

Nominated by Digitale

The Missing Signature - Engineer's Day
GOLD

Best Ambient / Non-traditional OOH

Fortune Edible Oils and Foods

Nominated by Karukrit

Fortune Deshapriya Park
GOLD

Best B2B Print Campaign

Halder Venture Limited

Nominated by Three Fourth Solutions

A Century Of Goodness & Beyond and Brand Building
GOLD

Best Branded Content On OTT (FMCG)

EMAMI

Navratna Laughter Relief
GOLD

Best Branded Content On OTT (Food & Beverage)

Black & White Non Alchoholic Carbonated Beverages

Nominated by Hoichoi Technologies Pvt Ltd

Table For Everyone
GOLD

Best Celebrity Influencer Campaign (FMCG)

Cadbury

Nominated by ABP One

Cadbury Mishti Shera Shrishti (2026) / Cadbury Mishti r Sathe Muhurtora Hok Aaro Mishti
GOLD

Best Celebrity Influencer Campaign (Retail & E-commerce)

SMART Bazaar

Nominated by CoCreate Network

Pujo Ashche Tai
GOLD

Best OOH Campaign (Overall)

UltraTech Cement

Nominated by YUWEUS

Bade Iraadon ki 108 Ghantiyan
GOLD

Best 3D OOH Execution

UltraTech Cement Limited

Nominated by Karukrit

UltratechTileFixo Vahans
GOLD

Best Cinematography In TV Advertising

Jac Olivol

Nominated by Strategic Advertising

Jac Olivol Wellness TVC
GOLD

Best Fiction Show Launch Campaign

Tare Dhori Dhori Mone Kori

Nominated by Zee Bangla

GOLD

Best Community-building Campaign

Ambuja Neotia

Woods and Wonders
GOLD

Best Content Marketing Campaign

Chings Secret

Nominated by PURNIMA ADVERTISING

Agent ching attacks
GOLD

Best Digital Regional Campaign

Jac Olivol

Nominated by BrandAid Digital

Guardians of Sundarban
GOLD

Best Micro Influencer Campaign

Eveready Ultima Mobile Accessories

Nominated by Starcom

MOBILE ACCESSORIES Cabin Crew INFLUENCER COLLAB
GOLD

Best Clean City Marketing Campaign

Impakto by Ajanta Shoes

Nominated by Ad My Binn

GOLD

Best Contextual Advertising Campaign

Khimji Jewellers

Nominated by Hybrid

GOLD

Best CTV Advertising Campaign (Technology)

Qualcomm

Nominated by MiQ x Qualcomm x Havas

GOLD

Best CTV Advertising Campaign (BFSI)

Bandhan Bank

Nominated by Affinity Global Advertising Pvt Ltd

Bandhan Bank CTV: Har Sapna Possible Hai
GOLD

Best Café Launch Campaign

Café Avaia

Nominated by Teamology Softech and Media Services Pvt. Ltd.

GOLD

Best D2C Brand Strategy

Zanskar

Nominated by Adbuffs

GOLD

Best Experiential Cultural Activation

SKIPPER

Nominated by MASTERMINDS BRANDCOM

Skipper Jalrakshak - SAVE WATER, SAVE LIFE
GOLD

Best Experiential OOH Installation (Building Materials & Construction)

UltraTech Cement Limited

Nominated by Brand to People Integrated Solutions

Anamorphic House on the Beach
GOLD

Best Experiential OOH Installation (FMCG)

Fortune Edible Oils and Foods

Nominated by Karukrit

Fortune Deshapriya Park
GOLD

Best Festive / Seasonal TV Campaign

Zee 24 Ghanta

Sharad Ananya & Mahapujo (Durga Puja Property)
GOLD

Best Influencer Content Craft Campaign (FMCG)

Cadbury

Nominated by ABP One

Cadbury Mishti Shera Shrishti (2026) / Cadbury Mishti r Sathe Muhurtora Hok Aaro Mishti
GOLD

Best Influencer Content Craft Campaign (Building Materials & Construction)

UltraTech Cement

Nominated by YUWEUS

Tile Bondhoner Bahon
GOLD

Best D2C Marketing Campaign

Be Clinical

Nominated by Adbuffs

GOLD

Best PR Management In Health Care

Desum Hospital

Nominated by Launcherz PR

GOLD

Best Digital Campaign (Overall)

Sangbad Pratidin

Nominated by Sangbad Pratidin Digital

Abasone Abohon
GOLD

Best Digital Innovation (Platform/Format)

Maruti Suzuki Arena

Nominated by ABP digital

Pujor First Look
GOLD

Best Disruptive OOH Idea

UltraTech Cement Limited

Nominated by Brand to People Integrated Solutions

Anamorphic House on the Beach
GOLD

Best Digital Brand Launch Campaign

Rupa & Company

Nominated by Affinity Global Advertising Pvt Ltd

Rupa: Socks Sutra launch
GOLD

Best Humour In Radio Ads

Perfetti Van Melle India (Center Fruit)

Nominated by ABP One

Laplap Karo… Line Skip Karo
GOLD

Best Humour In TV Advertising

Ultima

Nominated by Starcom

Thak-Thak Moments: Turning Urgency into Opportunity
GOLD

Best Non Fiction Show Launch Campaign

Sa Re Ga Ma Pa

Nominated by Zee Bangla

GOLD

Best Hyperlocal Digital Community

Candid Kolkata

GOLD

Best Hyperlocal Marketing Campaign

Shyam Steel

Nominated by Hybrid

GOLD

Best Hyperlocal OOH Campaign

UltraTech Cement

Nominated by YUWEUS & Rampion

Bade Iraadon ki 108 Ghantiyan
GOLD

Best Hyperlocal OOH Strategy

Fortune Edible Oils and Foods

Nominated by Karukrit

Fortune Ultadanga junction
GOLD

Best Sustainable Brand OOH Campaign

Elegant Steel

Nominated by Ad My Binn

GOLD

Best Influencer Marketing Campaign

Doctors' Choice and Ganesh Pure Spices

Nominated by ABP digital

Pujor Sera Bhog
GOLD

Best Inspirational Recognition IP

Zee 24 Ghanta

Ananya Samman
GOLD

Best Integrated Digital Campaign

Chings Secret

Nominated by PURNIMA ADVERTISING

Agent ching attacks
GOLD

Best Celebrity-Led Experiential Café Campaign

SRK Fusion Cafe

Nominated by Teamology Softech and Media Services Pvt. Ltd.

GOLD

Best Short Form Content Campaign

Trends

Nominated by ABP One

Trends Saj Parbon 2025
GOLD

Best DOOH Campaign

UltraTech Cement Limited

Nominated by Brand to People Integrated Solutions

Anamorphic House on the Beach
GOLD

Best Integrated Marketing Campaign

Shyam Steel Group

Nominated by Three Fourth Solutions

10 Years Of Standing Together
GOLD

Best Integrated Print-Led Campaign

UltraTech

Nominated by ABP One

UltraTech Yashaswi Pradhan West Bengal Campaign
GOLD

Best Integrated TV-Led Campaign

Mio Amore

Nominated by CoCreate Network

Sheeter Ei Cake Sofore Celebration Aar Mio Amore
GOLD

Best Launch Marketing Campaign

Tare Dhori Dhori Mone Kori

Nominated by Zee Bangla

GOLD

Best Interactive OOH Campaign

UltraTech Cement

Nominated by YUWEUS

Bade Iraadon ki 108 Ghantiyan
GOLD

Best Interior Design Concept

Unique Aqua Pools

Nominated by Teamology Softech and Media Services Pvt. Ltd.

GOLD

Best Regional Influencer Campaign (Retail & E-commerce)

SMART Bazaar

Nominated by CoCreate Network

Jake lokkhi diechi take r ki debo tao
GOLD

Best Regional Influencer Campaign (Consumer Electronics & Technology)

Xiaomi

Nominated by TRIDENT BRANDCOM

Xiaomi Mobile Christmas Through the Lens of Northeast India (A Hyperlocal Influencer-Led Festive Storytelling Campaign)
GOLD

Best Long-Format Branded Film (60 seconds or more)

Chings Secret

Nominated by PURNIMA ADVERTISING

Agent ching attacks
GOLD

Best Micro Influencer Campaign

Baazar Kolkata

Pujor Fashion Manei Baazar Kolkata
GOLD

Best Digital Transformation Campaign

YES Bank

Nominated by Performics

GOLD

Best Brand Storytelling Using AI

Excel Home Decor

Nominated by Digitale

Love That Feels Like Home - Valentine's day, 26
GOLD

Best Short-Format TV Ad (Under 30 sec)

Jac Olivol

Nominated by Strategic Advertising

Jac Olivol Wellness TVC
GOLD

Best Emotional Storytelling Campaign

Quest Mall

Nominated by Teamology Softech and Media Services Pvt. Ltd.

Mother's Day Campaign
GOLD

Best Multi-City OOH Campaign

UltraTech Cement

Nominated by YUWEUS

Nirmaan ki Saanp Seedhi
GOLD

Best Newspaper Advertising Campaign

UltraTech

Nominated by ABP One

UltraTech Yashaswi Pradhan West Bengal Campaign
GOLD

Best OOH Innovation

UltraTech Cement Limited

Nominated by Brand to People Integrated Solutions

Anamorphic House on the Beach
GOLD

Best Brand Activation Campaign

Pond's

Nominated by Karukrit

Pond's Bright Beauty Rojo 2025
GOLD

Best Omnichannel Marketing Campaign

WOW MOMO

Nominated by Saltbuzz

GOLD

Best Product-focused TV Advertising

Eveready Cnz / Torch

Nominated by Starcom

Eveready Cnz Operation Sindoor
GOLD

Best Real-Time Marketing Campaign (Industry Association)

World Gold Council

Nominated by MiQ x World Gold Council x WPP Media

GOLD

Best Real-Time Marketing Campaign (Food & Beverages)

Green Label

Nominated by Three Fourth Solutions and Bluebot Digital

Rich & Smooth Moment – Cricket Edition
GOLD

Best Regional Digital Campaign (Media & Publishing)

Sangbad Pratidin

Nominated by Sangbad Pratidin Digital

Abasone Abohon
GOLD

Best Regional Digital Campaign (Food & Beverage)

Mio Amore

Nominated by CoCreate Network

Sheeter Ei Cake Sofore Celebration Aar Mio Amore
GOLD

Best Regional Language Audio Campaign

Perfetti Van Melle India (Center Fruit)

Nominated by ABP One

Laplap Karo… Line Skip Karo
GOLD

Best Retail / Footfall Driven Campaign

Tresemme

Nominated by Karukrit

Tresemme Durga Puja 2025
GOLD

Best OOH Campaign

Chings Secret

Nominated by PURNIMA ADVERTISING

Agent ching attacks
GOLD

Best Social Awareness Initiative Campaign

SIDDHA

Be Selfish. Vote.
GOLD

Best Social Cause Digital Campaign

Safed Detergents

Nominated by Shantinath Detergents Pvt Ltd

Maa Ke Dil Jaisa Safed
GOLD

Best Social Cause OOH Campaign

Siren Torch

Nominated by Starcom

Durga Puja activations
GOLD

Best Performance-Driven OOH Campaign

UltraTech Cement

Nominated by YUWEUS & Rampion

Bade Iraadon ki 108 Ghantiyan
GOLD

Best OOH-Led Integrated Campaign

Fortune Edible Oils and Foods

Nominated by Karukrit

Fortune Bihu 2025
GOLD

Best Scriptwriting In Radio Ads

Perfetti Van Melle India (Center Fruit)

Nominated by ABP One

Laplap Karo… Line Skip Karo
GOLD

Best Storytelling In TV Advertising

Jac Olivol

Nominated by BrandAid digtal

Jac Olivol Wellness TVC
GOLD

Best Transit Media Campaign

Baazar Kolkata

Pujo 2025
GOLD

Best Use of AI & Data Analytics in D2C Marketing

Zanskar

Nominated by Adbuffs

GOLD

Best Use Of AI In Marketing

BMW

Nominated by Hybrid

GOLD

Best Regional Language Print Campaign

UltraTech

Nominated by ABP One

UltraTech Yashaswi Pradhan West Bengal Campaign
GOLD

Best Use Of Technology In OOH (Building Materials & Construction)

UltraTech Cement

Nominated by Brand to People Integrated Solutions

Anamorphic House on the Beach
GOLD

Best Use of Technology in OOH (FMCG)

Fortune Edible Oils and Foods

Nominated by Karukrit

Fortune Rath Yatra 2025
GOLD

Best Small Budget OOH Campaign

UltraTech Cement

Nominated by YUWEUS & Angel Display

Bade Iraadon ka Radio
GOLD

Best Video-First Digital Campaign

Chings Secret

Nominated by PURNIMA ADVERTISING

Agent ching attacks
GOLD

Best Viewer Engagement Campaign

Zee 24 Ghanta

24 Ghanta Dekhun Prize Jitun (Watch Zee 24 Ghanta & Win Prizes)
GOLD

Best Women Empowerment Campaign

Avadh Sugar

Nominated by Teamology PR

Digital Udaan – Empowering Women Through Technology
GOLD

Best SEO Campaign

IDFC Bank

Nominated by Performics

IDFC Domain Migration & Organic Growth Success
GOLD

Best Sustainable OOH Campaign

Ultima

Nominated by Starcom

Ultima Bahon
GOLD

Best Use of Gamification

ITC Mangaldeep

Nominated by Karukrit

ITC Mangaldeep
GOLD

Best Use of Music / Sound In TVC

Jac Olivol

Nominated by Strategic Advertising

Jac Olivol Wellness TVC
GOLD

Best Use of Content Marketing by a D2C Brand

Rezoni

Nominated by Adbuffs

GOLD

Best Audio-Led Integrated Campaign

Perfetti Van Melle India (Center Fruit)

Nominated by ABP One

Laplap Karo… Line Skip Karo
GOLD

Best Regional OOH Campaign

UltraTech Cement

Nominated by YUWEUS

Bade Iraadon ki 108 Ghantiyan
GOLD

Best Retail Marketing Campaign

SMART Bazaar

Nominated by CoCreate Network

Pujo Asche Tai
GOLD

Best IP Launch of the Year

Zee 24 Ghanta

Binodone Sera 24 (Entertainment Awards)
GOLD

Best Innovative Campaign of the Year

UltraTech Cement

YUWEUS

Bade Iraadon ki 108 Ghantiyan
GOLD

Best D2C Brand of the Year

RawBare

GOLD

Young Marketing Achiever of the Year

Shalini Sen

CoCreate Network

GOLD

Young Marketing Achiever of the Year

Saijal Jain

Adbuffs

GOLD

Best Corporate Communication Professional of the Year

Sandipan Aich

K.K Birla Group of Sugar & Other Companies.

GOLD

Best Social Media Strategist of the Year

Saaket Tharad

Go Connect

GOLD

Content Innovator of the Year

Sambrita Mishra

ABP One

GOLD

Best Fashion & Lifestyle Influencer

Lopamudra Mandal

GOLD

Art Director Of The Year

Bikram Das

ABP One

GOLD

Smart OOH Leader of the Year

Soura Chakraborty

Brand to People Integrated Solutions

GOLD

BFSI Marketing Excellence Award

Rajeshree Kasle

Performics India

GOLD

Excellence in Women Business Leadership

Sameera Hossain

Aliza Restaurant

GOLD

Creative Leader of the Year (Adgully Choice)

Sandipan Sengupta

ABP One

GOLD

Creative Leader of the Year (Jury Choice)

Promita Saha

Karukrit

GOLD

Creative Leader of the Year (Joint Winner)

Aanton Mookherjee & Sanjeev Dassani

YUWEUS

GOLD

Marketing Leader of the Year

Samrat Sengupta

UltraTech Cement

GOLD

Digital Marketer of the Year

Pratik Rao

Performics India

GOLD

Best Creator Marketing Platform

Buzz Insect

GOLD

Best Celebrity & Talent Management Agency

Green Entertainment

GOLD

Brand of the Year

UltraTech Cement

GOLD

Creative Agency of the Year (Jury Choice)

CoCreate Network

GOLD

Creative Agency of the Year

YUWEUS

GOLD

Independent Digital Agency of the Year

Adbuffs

GOLD

Integrated Media Solutions Agency of the Year

ABP One

GOLD

Outstanding Actress in a Leading Role

Roopsha Mukhopadhyay

GOLD

Next-Gen Mass Appeal Icon Award

Yash Daasguptaa

GOLD

Celebrity Influence & Impact Award

Nussrat Jahan

GOLD

Dynamic Star of the Year

Bonny Sengupta

GOLD

Performer of the Year

Koushani Mukherjee

Killbill Society

GOLD

Youth Sensation of Bengal

Angana Roy

GOLD

Timeless Versatility Queen

Rituparna Sengupta

GOLD

Best Versatile Actress

Susmita Chatterjee

GOLD

Best Regional OTT Series

Abar Proloy 2

Directed by Raj Chakraborty

GOLD

Excellence in Content & Influence

Praveen Sethia , Aritra Ganguli and Priyanka Sen

GOLD

Champions of Marketing Innovation

Anirban Sinha

Skipper

GOLD

Champions of Marketing Innovation

Debayan Banerjee

Berger Paints

GOLD

Champions of Marketing Innovation

Harkawal Singh

Emami (Zandu)

GOLD

Champions of Marketing Innovation

Himanshu Sampat

JG Hosiery Pvt Ltd. Brands - Macho Sporto & Amul Innerwear

GOLD

Champions of Marketing Innovation

Insiyah Chawala

Eveready

GOLD

Champions of Marketing Innovation

Maneesh Mishra

Bandhan Life

GOLD

Champions of Marketing Innovation

Pawan Bajpai

Too Yumm!

GOLD

Champions of Marketing Innovation

Rajarshi Das

Jac Olivol

GOLD

Champions of Marketing Innovation

Shimul Aich

Bandhan Bank

GOLD

Champions of Marketing Innovation

Shuchi Singhal

Emami

GOLD

Champions of Marketing Innovation

Sumit Sureka

Lux Industries

GOLD

Champions of Marketing Innovation

Umesh Sharma

Baazar Kolkata

GOLD

Emerging Achiever Award

Raman Mishra

Emami

GOLD

Emerging Achiever Award

Pratik Chandra

Mukharochak Chanachur

GOLD
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