The Marketing & Advertising Association Awards honour the bold, the brilliant and the brave — across categories spanning TV, Print, Radio, OOH, Digital and Special.
Adgully's Marketing & Advertising Awards (MAA) Kolkata Chapter celebrates outstanding achievements in marketing, advertising, and brand storytelling across the Eastern and North-Eastern regions of India, including Bihar, Jharkhand, Odisha, West Bengal, Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, and Sikkim.
Recognizing excellence across multiple platforms — including Print, TV, Radio, OOH, Digital & Special Awards — the MAA Awards honor brands and marketers who have set new benchmarks in creativity, strategy, and consumer engagement. From breakthrough campaigns to impactful brand narratives, the MAA Awards spotlight the leaders and innovators redefining the marketing ecosystem.
Honouring a cohesive multi-ad TV campaign delivering consistent messaging.
INR 15,000Celebrating compelling narratives that emotionally connect with audiences.
INR 15,000Recognising excellence in creative vision and execution by the director.
INR 15,000Awarding outstanding writing that drives clarity, emotion, and recall.
INR 15,000Recognising exceptional visual storytelling and camera work.
INR 15,000Honouring seamless and impactful storytelling through editing craft.
INR 15,000Celebrating powerful audio elements that enhance storytelling.
INR 15,000Recognising effective integration of celebrities to drive impact.
INR 15,000Honouring culturally relevant regional storytelling.
INR 15,000Recognising high-impact storytelling within short durations.
INR 15,000Celebrating extended storytelling formats for brands.
INR 15,000Recognising clear and compelling product communication.
INR 15,000Honouring campaigns focused on long-term brand equity.
INR 15,000Recognising campaigns delivering measurable ROI.
INR 15,000Celebrating impactful product/service launches via TV.
INR 15,000Recognising purpose-driven storytelling on television.
INR 15,000Honouring technical innovation in visual storytelling.
INR 15,000Celebrating engaging and memorable humour-led campaigns.
INR 15,000Recognising emotionally resonant storytelling.
INR 15,000Honouring data-led targeting and optimization.
INR 15,000Honouring TV-led campaigns extended across platforms.
INR 15,000Recognising bold campaigns by emerging brands.
INR 15,000Celebrating culturally relevant seasonal advertising.
INR 15,000Recognising the most impactful single print execution.
INR 15,000Honouring multi-ad campaigns with cohesive messaging.
INR 15,000Recognising powerful and persuasive written communication.
INR 15,000Celebrating visual creativity and design excellence.
INR 15,000Honouring innovative use of fonts and text as design elements.
INR 15,000Recognising original illustration-driven storytelling.
INR 15,000Celebrating exceptional photographic execution.
INR 15,000Honouring impactful campaigns in newspapers.
INR 15,000Recognising high-quality magazine executions.
INR 15,000Celebrating unconventional formats and materials.
INR 15,000Recognising simplicity with high impact.
INR 15,000Honouring emotionally compelling storytelling.
INR 15,000Recognising visual-first storytelling.
INR 15,000Celebrating impactful storytelling through extended copy.
INR 15,000Honouring eco-conscious communication.
INR 15,000Honouring information-led storytelling.
INR 15,000Celebrating print driving store/action.
INR 15,000Honouring print as a lead medium in integrated campaigns.
INR 15,000Recognising impactful launch campaigns.
INR 15,000Honouring effective business communication.
INR 15,000Recognising witty and engaging executions.
INR 15,000Recognising culturally relevant communication.
INR 15,000Celebrating real-time marketing execution.
INR 15,000Honouring purpose-driven print campaigns.
INR 15,000Recognising premium brand storytelling.
INR 15,000Recognising the most impactful audio advertisement.
INR 15,000Honouring consistent multi-spot campaigns.
INR 15,000Celebrating strong audio storytelling scripts.
INR 15,000Recognising impactful voiceovers.
INR 15,000Honouring creative sound engineering.
INR 15,000Celebrating memorable brand music.
INR 15,000Recognising influencer-driven radio integrations.
INR 15,000Honouring listener participation-led campaigns.
INR 15,000Celebrating regional targeting.
INR 15,000Recognising immediate-response campaigns.
INR 15,000Honouring narrative-driven audio campaigns.
INR 15,000Recognising engaging and entertaining content.
INR 15,000Honouring emotionally resonant storytelling.
INR 15,000Recognising Spotify/Gaana integrations.
INR 15,000Honouring brand integrations in podcasts.
INR 15,000Recognising original brand-owned podcasts.
INR 15,000Honouring audio-driven cross-platform campaigns.
INR 15,000Recognising purpose-driven messaging.
INR 15,000Honouring targeted audio advertising.
INR 15,000Recognising high-impact short ads.
INR 15,000Celebrating immersive storytelling.
INR 15,000Recognising effective celebrity usage.
INR 15,000Honouring vernacular storytelling.
INR 15,000Recognising measurable outcomes.
INR 15,000Celebrating new formats/approaches.
INR 15,000Recognising the most impactful outdoor campaign.
INR 15,000Recognising audience engagement.
INR 15,000Honouring classic outdoor formats.
INR 15,000Recognising airport/metro/bus media usage.
INR 15,000Celebrating unconventional formats.
INR 15,000Honouring digital outdoor executions.
INR 15,000Recognising premium storytelling.
INR 15,000Honouring mass brand communication.
INR 15,000Celebrating bold creativity.
INR 15,000Recognising new formats.
INR 15,000Honouring measurable outcomes.
INR 15,000Recognising creative use of 3D elements in outdoor advertising that drives attention and engagement.
INR 15,000Celebrating tech-led innovation.
INR 15,000Honouring smart geo-targeting.
INR 15,000Recognising regional targeting.
INR 15,000Honouring OOH as lead medium.
INR 15,000Celebrating timely messaging.
INR 15,000Recognising immersive brand experiences.
INR 15,000Honouring conversion-led campaigns.
INR 15,000Recognising data-driven targeting.
INR 15,000Honouring purpose-led communication.
INR 15,000Celebrating structural innovation.
INR 15,000Recognising eco-friendly approaches.
INR 15,000Honouring local insights.
INR 15,000Recognising scale and consistency.
INR 15,000Honouring efficiency and creativity.
INR 15,000Honouring audience engagement.
INR 15,000Recognising tech-led marketing.
INR 15,000Recognising vernacular storytelling.
INR 15,000Honouring cross-platform execution.
INR 15,000Honouring purpose-led initiatives.
INR 15,000Honouring organic reach success.
INR 15,000Recognising moment marketing.
INR 15,000Celebrating gaming-led engagement.
INR 15,000Recognising engagement-led formats.
INR 15,000Recognising conversion-driven campaigns.
INR 15,000Honouring mobile-led strategies.
INR 15,000Recognising the most impactful digital campaign.
INR 15,000Honouring platform-led engagement.
INR 15,000Recognising long-form storytelling.
INR 15,000Honouring new product launches.
INR 15,000Recognising creator collaborations.
INR 15,000Recognising analytics-led execution.
INR 15,000Celebrating AI-led innovation.
INR 15,000Honouring OTT platform integrations.
INR 15,000Honouring storytelling-driven marketing.
INR 15,000Recognising video-led engagement.
INR 15,000Honouring ROI-driven campaigns.
INR 15,000Honouring best storytelling and content quality.
INR 15,000Honouring influencer-led launch success.
INR 15,000Recognising thought-leader driven campaigns in business sectors.
INR 15,000Recognising long-term creator partnerships driving sustained growth.
INR 15,000Recognising impactful campaigns featuring celebrity creators.
INR 15,000Honouring campaigns using niche creators for authentic engagement.
INR 15,000Recognising vernacular creator-led campaigns with local impact.
INR 15,000Honouring influencer programs delivering measurable ROI.
INR 15,000Celebrating breakthrough ideas.
INR 15,000Honouring episodic storytelling.
INR 15,000Recognising snackable content.
INR 15,000Honouring the most impactful and innovative campaign executed on Connected TV.
INR 15,000Recognising effective use of audience targeting and data-driven CTV strategies.
INR 15,000Awarded for impactful use of regional content and storytelling on CTV.
INR 15,000Recognising breakthrough innovation in the Connected TV ecosystem.
INR 15,000Recognising the most impactful marketing campaign by a real estate brand.
INR 15,000Awarded for strong regional brand building and market presence in East India.
INR 15,000Recognising effective use of digital platforms for real estate marketing and lead generation.
INR 15,000Honouring impactful marketing campaigns by education institutes or edtech brands.
INR 15,000Recognising innovative initiatives focused on student engagement and experience.
INR 15,000Awarded for impactful outreach and awareness campaigns in regional markets.
INR 15,000Recognising impactful marketing campaigns by retail brands across any medium.
INR 15,000Awarded for seamless customer experience across online and offline retail touchpoints.
INR 15,000Recognising impactful regional retail activations and consumer engagement initiatives
INR 15,000Recognising an impactful D2C marketing campaign that drove strong consumer engagement and business results.
INR 15,000Awarded to a D2C brand with a strong and differentiated brand-building strategy.
INR 15,000Recognising a D2C brand that effectively leveraged social media for engagement and brand impact.
INR 15,000Celebrating a D2C brand that successfully used influencer and creator collaborations to drive consumer engagement.
INR 15,000Awarded to a D2C brand that used content marketing creatively to engage and influence consumers.
INR 15,000Recognising a D2C brand that leveraged AI and data analytics to improve marketing effectiveness and consumer experience.
INR 15,000Awarded to a D2C brand that delivered a seamless consumer experience across multiple channels.
INR 15,000For an outstanding chief marketing officer delivering growth and innovation.
Special AwardFor a senior leader driving business and brand success.
Special AwardFor redefining marketing through bold thinking and transformation.
Special AwardFor emerging leaders under 35.
Special AwardFor excellence in digital growth and performance.
Special AwardFor use of data, automation, AI, and marketing technology.
Special AwardFor an outstanding creative professional driving breakthrough campaigns. (Sub-categories: Print, TV, Radio, Digital, OOH)
Special AwardFor outstanding leadership in media planning and effectiveness. (Sub-categories: Print, TV, Radio, Digital, OOH)
Special AwardFor innovative audience strategy and media excellence. (Sub-categories: Print, TV, Radio, Digital, OOH)
Special AwardFor outstanding creativity, campaign excellence, and impactful storytelling.
Special AwardRecognizing excellence in media planning, buying, ROI delivery, and innovation.
Special AwardFor exceptional performance by an independent agency demonstrating growth and creativity.
Special AwardAwarded to a brand that delivered exceptional market impact, innovation, and consumer love.
Special AwardFor a brand that has created significant impact in East India / regional markets.
Special AwardRecognizing exceptional writing, campaign messaging, storytelling, and brand voice.
Special AwardFor outstanding visual creativity, design thinking, and campaign aesthetics.
Special AwardRecognizing excellence in radio advertising, programming partnerships, RJ-led brand work, or audio campaigns.
Special AwardRecognizes an individual who has delivered exceptional business growth through data-driven paid media, ROI optimization, and performance campaigns.
Special AwardHonors an individual who has built impactful brand presence, engagement, and growth through innovative social media strategies.
Special AwardRecognizes an individual who has driven growth, monetization, innovation, and audience success in digital publishing.
Special AwardHonors an individual who has successfully leveraged creator ecosystems and influencer partnerships for brand growth.
Special AwardRecognizes an individual driving innovation in digital outdoor media, data-led targeting, and smart OOH solutions.
Special AwardHonors a radio personality who has created strong audience influence and impactful brand collaborations.
Special AwardRecognizes an individual who has transformed audio storytelling, branded podcasts, or innovative sound-led content experiences.
Special AwardHonors an individual who has created breakthrough content strategies driving audience attention, engagement, and brand relevance.
Special AwardFor modernizing TV/media engagement models.
Special AwardHonors campaigns in films, shows, entertainment IPs.
Special AwardRead the entry rules carefully — entries that don't meet the criteria are excluded at screening.
Full GuidelinesFive simple steps from submission to stage.
Complete the online entry form and upload your case study before the deadline.
Our screening jury reviews every entry against eligibility and quality criteria.
Strongest entries are shortlisted and notified by email.
Final jury — leaders from across the industry — score each shortlisted entry.
Winners are announced live at the MAA Awards Night in Kolkata.
Don't wait until the last day — give your case studies the time they deserve.